Keeping mission vision alive and growing A quarterly publication of Mission Data International

ShortTermMissons.com Redesign Launched; All Signs Point to Success

In our last edition of Propel we told you about a major redesign of our most popular website, ShortTermMissions.com. It launched two weeks ago, and the early results are better than we could have dreamed! In every way you can measure a website’s success, numbers are up.

ShortTermMissions.com exists to help people quickly connect with mission opportunities that fit their gifts and calling. In its first week, the redesigned site set a new record for the number of users who connected with an opportunity by filling out an inquiry form. In fact, the inquiry rate almost doubled.

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The Best Urbana Conference Yet!

David in conversation with a student at Urbanaby David Armstrong

We were very tired as December 31 came to a close. Yet after four days of great conversations with hundreds of students, we could not have been more encouraged! M-DAT was in St. Louis for InterVarsity Christian Fellowship’s Urbana conference. Designed for US college students, this conference has been held every three years since 1946. We are committed to connecting with and coaching students (and others) in their mission journeys, so we go to Urbana – by far the biggest gathering of students interested in missions – to meet them face-to-face.

Great Interaction

I have been to four Urbana conferences. When it comes to interaction with students, this was way better than any of the others. The average length of our conversations doubled from previous years. We helped many students find answers to their mission questions and connect with mission organizations that matched their interests. One girl was interested in using a veterinary degree in Africa. A musician wanted to know about opportunities to use his musical abilities in missions. A young man wanted ideas on how to pray more effectively for missionaries.

I enjoyed standing in the aisle handing out resource cards about our web services, telling the students “Here is what you have been looking for!” One young lady’s eyes lit up as she realized what I’d given her, saying, “Wow! Thank you very much. God bless you!” as she clipped the blue M-DAT carabineer to her purse. Another student, a young man, plans to use the site to find a mission trip for a group from his church.

Making Connections

We don’t just go to Urbana to promote our own resources. Learning what other ministries have to offer also helps us coach and come alongside those we serve throughout the year. I enjoyed visiting with several of our newer partner agencies to get a better feel for the services they offer. I connected with one group that offers a professional evaluation, two to three days long, to help participants know what they need to focus on to be emotionally and spiritually prepared for thriving overseas. I was also pleased to discover half a dozen new, hands-on-training opportunities for those considering going overseas for a couple years or more. They vary from three to twelve months in length, and couple classroom teaching and interaction with hands-on-overseas supervised experience. Immensely valuable!

We pray that conversations and connections from this Urbana conference will continue to bear fruit. May God be glorified among the nations because of his work in this generation of students.

Prayer and Gratitude

Current M-DAT news and prayer requests:

Gratitude

  • Praise God for the successful launch of the new version of ShortTermMissions.com and the positive reception it has received.

Prayer

  • In March M-DAT’s board convenes for their annual retreat. We are blessed to have a great board! They are men and women who love the Lord and want to see workers mobilized for the harvest.  Pray for a productive time as they review goals and seek the Lord’s direction for the ministry.
  • Work to make all three of M-DAT’s services friendlier for mobile access continues. We will wrap up a few remaining features on ShortTermMissions.com, then jump into an AskaMissionary.com overhaul. Pray that the Lord would guide this process and for increasing effectiveness in helping people make it to the mission field.
  • Ask the Lord to provide connections to a couple of good graphic designers and programmers this year. We are contracting out more and more of this kind of work; it can be hard to find people who really know their stuff yet are available for new clients.

News  

  • We welcomed Dani Cypert to our team this month. Dani joins us in a customer care role, serving our mission agency partners. A pastor’s wife, she has experience with numerous mission teams and knows what team leaders go through in setting up trips.

 

Mobile-friendly Design to Increase Inquiries

by Peter Armstrong

Excitement is building at M-DAT about a new design for ShortTermMissions.com. The improved site will do a better job than ever of helping people make it to the mission field. It will help people like Carly.

After a couple of months of unsuccessful inquiries into various missions opportunities, Carly landed at ShortTermMissions.com and found a mission trip that piqued her interest. She submitted her inquiry and the next day received a call from the organization coordinating the trip.  Seven weeks later Carly was on a four-week mission trip, serving in Uganda! She wrote, “This site has been extremely helpful! Praise God for his faithfulness, and blessings to you all that connect us to our destined trips.”

We want more stories like Carly’s—more people taking the love and hope of Christ to every corner of the world. The new design will accomplish this goal by addressing two important issues: mobile browsing and site usability.

First, the redesign makes ShortTermMissions.com more accessible to the rapidly increasing number of people who use mobile phones to browse the Internet. Currently 20% of visitors to the site come using mobile devices. The new design responds to screen size to ensure that no matter how a person arrives at the site, he can easily find a mission trip.

Second, the redesign communicates more clearly what a user will find and where to find it. This is called website usability.  We ran A/B tests to determine how two of the design changes would affect user behavior and use of the site. The rate at which a user inquired about a mission trip increased by 7% in one case and by 65% in another!

How a website looks and works matters. Pray that the implementation phase of the new design will go smoothly.  Pray that this service will be increasingly useful. And most importantly, join us in asking the Lord to send out more workers into the harvest.

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Do you have web design and programming skills? Help people make it to the mission field.

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